Advertising Policy

This policy has been established by Delaware Newsline to govern advertising across the Delaware Newsline network. This policy applies to all ad types and implementations, including (but not limited to) display advertising, native advertising, search ads, video ads.

Delaware Newsline has established this policy on its own behalf, however please note Delaware Newsline is also subject to the policies of the policies of our ad network partners.
This policy is subject to revision at any time without prior notice.

If you have any questions, please contact us at advertising@delawarenewsline.com

All creatives, advertisements and other material provided to Delaware Newsline must comply with all applicable laws and regulations, and Delaware Newsline assumes no obligation to review advertising for compliance.

Delaware Newsline has sole discretion for determining the types of advertising that will be accepted and displayed on the Delaware Newsline network, as well as the appropriate placement of advertising.

Delaware Newsline acceptance of an advertisement is not an endorsement of the advertiser, or of the products or services advertised.

Delaware Newsline reserves the right to reject, cancel, or remove any advertising from the Delaware Newsline network at any time and for any reason.

Delaware Newsline will provide prompt notice to the advertiser (along with an explanation) upon rejection, cancellation, or removal of any advertisement.

Delaware Newsline does not use sensitive personal data for ad targeting. Available targeting does not reflect the personal beliefs, characteristics or values of users.

Delaware Newsline strives to provide ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Delaware Newsline will not accept advertising that, in Delaware Newsline’s opinion, is not factually accurate and in good taste.

Delaware Newsline will not permit the placement of any advertising for illegal or objectionable products.

Advertising must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, handicap and political or religious affiliation.

Advertising must clearly identify the advertiser. Advertising cannot mimic news headlines in design, tone, third person sentence structure or topic. Any advertising that could be misconstrued as editorial content must be clearly labeled as advertising.

  • Advertising classified in following categories are among those subject to restriction and additional review:

    – Alcohol;
    – Politics;
    – Gambling
    – Online Wagering
    – Sports Betting Services
    – Free Play Gaming Sites
    – Sweepstakes and/or contests;
    – Downloads, toolbars, plugins, applications, and similar inventory srcs;
    – Religious or charitable ads;
    – Adult-oriented content including;
    – Healthcare and medicines;
    – Financial products and services; and
    – Copyrights and trademarks.

  • 1) We will not sell your personal details onto a third party – advertisers on our site may have access to your behavior via cookies, but not your data.

    2) We place ads based on where they perform best – if a page happens to sell lots of computer games, we will advertise more computer games on that page. That’s reasonable right?

    3) We will not use behavioral targeting unreasonably – if you go to a site about watches we will assume you are interested in watches. It’s not a sinister action, it just makes sense. You don’t have to buy the watches any more than you have to buy anything else! We won’t behaviorally target anything that might embarrass you, and you always have the option to opt out.

    4) We request that you don’t use ad blockers – contrary to popular belief we do sometimes get paid for you just seeing advertising without you clicking or buying anything. If you like our site, please don’t block our ads – it’s an easy way for you to pay us for using it without it costing you anything.

    5) We run more ads than it is reasonable to keep track of, therefore if you have a complaint about an ad for any reason, please get in touch with us and let us know and we will do what we can about it – it’s not in our interests to displease our users.

    6) We do not allow auto-initiated sound – that means ads are not allowed to have the sound switched on when the page loads. If you see an ad which does this, please let us know and we will hunt it down and switch it off as soon as possible.

    7) We do not allow ads which make you download anything (especially viruses!), or which break the site in anyway. If you see an ad which does this, please let us know and we will hunt it down and switch it off as soon as possible.

    We’re not trying to trick you into buying things you don’t want or need, we’re just making you aware of the dynamic you are already involved in, so that you can consciously take part.

    Advertising has been rightly and wrongly demonized over the years, but it’s part of keeping the internet free, so working together we hope we can make it a more reasonable payment system for everyone.

    To help us find the offending ad, please send us a screenshot of the ad, the URL you saw it on and what country you are in if possible. So you know, we will also likely tell off the advertiser, as all of our advertising partners know our rules.