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Advertising Policy

About Advertising

Advertising on Delaware Newsline positions your organization in front of communities of engaged readers who care about and influence Delaware. Delaware Newsline introduces your company to a loyal, affluent, influential and highly educated group of readers. We make our money through online advertising – which makes this site free for you to use. We’re not trying to pull a fast one or rip you off, but we do need to pay all of the talented people who work on this site, so we’ve adopted an advertising policy that works best for us and for you. If you have any questions, please contact us at

A: General Policy:

This policy has been established by Delaware Newsline to govern advertising across the Delaware Newsline network. This policy applies to all ad types and implementations, including (but not limited to) display advertising, native advertising, search ads, video ads. Delaware Newsline has established this policy on its own behalf, however please note Delaware Newsline is also subject to the policies of the policies of our ad network partners. This policy is subject to revision at any time without prior notice.

1 Delaware Newsline has sole discretion for determining the types of advertising that will be accepted and displayed on the Delaware Newsline network, as well as the appropriate placement of advertising.

2 Delaware Newsline acceptance of an advertisement is not an endorsement of the advertiser, or of the products or services advertised.

3 Delaware Newsline reserves the right to reject, cancel, or remove any advertising from the Delaware Newsline network at any time and for any reason.

4 Delaware Newsline will provide prompt notice to the advertiser (along with an explanation) upon rejection, cancellation, or removal of any advertisement.

5 Delaware Newsline does not use sensitive personal data for ad targeting. Available targeting does not reflect the personal beliefs, characteristics or values of users.

6 Delaware Newsline strives to provide ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

7 Delaware Newsline will not accept advertising that, in Delaware Newsline’s opinion, is not factually accurate and in good taste.

8 Delaware Newsline will not permit the placement of any advertising for illegal or objectionable products.

9 Advertising must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, handicap and political or religious affiliation.

10 Advertising must clearly identify the advertiser. Advertising cannot mimic news headlines in design, tone, third person sentence structure or topic. Any advertising that could be misconstrued as editorial content must be clearly labeled as advertising.

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